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About Us


Provide a fun way for parents to engage in quality time with their children while Inspiring imagination, Involving children in hands-on activities, Instilling a love of books and Inviting them to find their own adventures.


Observing his own children, our founder, Ng Aik Sern, was motivated to develop products that parents and children could enjoy together. Nowadays, children have fewer opportunities to actively think and use their imaginations as electronic devices compete for their attention. Our team is committed to developing and creating meaningful experiences for both parents and kids.

Inspired by a series of personalised books, Wizard Within expanded the idea to include interactive activities and parents’ guides to create an exciting book that children and parents will return to again and again.

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